From Farm to Future: How Multi-Generational Agriculture Shapes the North State with Travis Corder

In this episode, we sit down with Travis Corder, a fourth-generation farmer (Corder Farms) who manages over 7,000 acres across Shasta and Lassen counties – and Perry’s best friend since high school. From succession planning to water rights, and from vertical integration to community values, this episode explores the unique challenges and rewards of running a multi-generational family business in California's agricultural sector. Our guest shares fascinating insights about agricultural economics, including the disconnect between consumer prices and farmer revenues, while highlighting the importance of evolving business practices to stay competitive. The episode concludes with a powerful reflection on what makes the North State unique - not just its natural beauty, but the multi-generational community fabric that supports its success.