In our latest North State Rocks podcast episode, we explore the intricate world of multi-generational farming and its impact on Northern California's communities. This fascinating conversation reveals both the challenges and triumphs of maintaining a family agricultural business in today's complex economic landscape.
Our guest Travis Corder is a fourth-generation farmer (Corder Farms) managing over 7,000 acres across Shasta and Lassen counties — and Perry’s best friend since high school. He offers unique insights into succession planning - one of the most critical challenges facing family businesses.
"Leadership wasn't transferred early enough in the process... that previous family member would hold on to the reins and never give the next generation the opportunity," Travis explained, highlighting why many family businesses fail in transition.
The conversation delves deep into the realities of modern farming, including environmental and regulatory challenges facing California agriculture. Water rights, traditionally considered untouchable, are now under scrutiny. This issue is particularly significant because these pre-1914 water rights were historically considered secure assets for agricultural land value and business operations.
As our guest noted, "The governor of California was given some special powers... where he used that to give the State Water Resources Board the power to curtail even senior water right pre-1914 water right users."
To mitigate this risk, farmers are now investing in alternative water sources like agricultural wells, which can take 25-30 years to pay back, demonstrating the long-term planning required in modern farming.
Innovation and adaptation emerge as key themes throughout the discussion. The conversation explores vertical integration strategies, with real examples of how modern farmers are evolving their business models. From peppermint processing to hay production, we learn how agricultural businesses are finding new ways to create value and remain competitive.
The episode also highlights the unique characteristics of the North State region, particularly its community values: "Where can you go snow skiing in the morning at Mount Shasta 45 minutes away and then drive 45 minutes down the road to Shasta Lake and water ski in the afternoon? Yeah, that's pretty cool. But I truly don't think that's the magic... the magic is in the people."
Listeners will gain valuable insights into:
This episode offers valuable insights for anyone interested in agriculture, family business, rural economics, or the unique characteristics that make the North State special. Whether you're a business owner considering succession planning, an aspiring farmer, or simply curious about how food gets from field to table, this conversation provides a comprehensive look at the challenges and opportunities in modern agriculture.
and bring energy, experience and expertise to complete the simplest jobs efficiently, and overcome the largest obstacles with enthusiasm.
